Essential Insurance joins the Protection Distributors Group

We are pleased to confirm that Essential Insurance is one of the latest firms to join the Protection Distributors Group (PDG). The PDG was formed in 2016 to drive change in the protection market and encourage insurers and intermediaries to deliver better consumer outcomes. Over the past three years the group has helped improve the industry through initiatives such as the Funeral Payment Pledge and the PDG Claims Charter.

As an independent broker that has been dedicated to putting its customers first since launching in early 2015, Essential Insurance has earnt a reputation for offering first-class customer service, are committed to providing no nonsense advice and driven by the belief that buying life insurance should be kept straightforward.

Consequently, this obligation to the PDG supports our strategy, which is to ensure that we continually strive to positively improve the experience of buying life insurance for our customers.  By joining the PDG, Essential Insurance can work with other like-minded companies to help to drive positive change in the industry that delivers best customer outcomes and increase the opportunity to make helpful improvements for our own customers.

Alan Knowles, Managing Director of Cura Financial Services and Chair of the PDG, said: “We are delighted to see Essential Insurance join the PDG. The PDG is a group of like-minded businesses trying their best to improve standards within insurance and public perception of our industry as a whole. Joining our group demonstrates the commitment by Essential Insurance to work alongside their peers to improve customer outcomes and make the claims process a positive experience when customers need our support the most."

Rob White, Director of Essential Insurance, said: “Essential Insurance is delighted to join the PDG. We have eagerly watched the PDG drive many new initiatives and we are enthusiastic to be part of a progressive group that has shown it can influence and inspire real change within the industry.

“As a distributor of protection products, we’re looking forward to helping encourage positive change that delivers further improvements and better customer outcomes.”

Essential Insurance joins existing members of the PDG that include: Assured Futures, Cavendish Ware, Cura, Direct Life and Pension Services Limited, Drewberry, Future Proof, Highclere, LifeSearch, LightBlue, London & Country, Roxburgh, Sesame Bankhall Group and St James’s Place Wealth Management.


About PDG

In May 2016, several leading intermediary firms in the UK joined forces to improve the protection market for consumers, 
as the Protection Distributors Group. The group consists only of distributor firms and aims to improve the UK market 
for consumers by putting forward positive suggestions for change and lobbying insurers for better outcomes via a formal 
and structured distribution voice for the protection industry. The group will also work on raising the positive profile 
of protection insurance as well as liaising with appropriate industry bodies.